Roofing lead generation
Zentora Digital Marketing is a roofing marketing agency in Dallas that generates leads for roofing companies through Google Local Services Ads, the company's Google Business Profile and its website, so the calls go straight to the roofer. Lead generation starts with the Growth plan at $1,500 a month, plus an ad budget Google bills to the roofer directly, and the Scale plan at $4,000 a month guarantees 20 exclusive roof replacement inspections in the first 90 days. We never sell leads, so no other roofer buys the same homeowner from us, and every plan is month to month.
Every call and form is tracked, and a missed call gets a text back inside a minute. Quoting, scheduling and closing stay with your team.
What runs every month
$1,500 or $4,000 a month
Growth runs the profile, Local Services Ads and basic SEO. Scale adds full SEO and AEO, backlinking and the guarantee.
- Google Local Services Ads Set up in your company's name, taken through Google's verification and managed every month: the job types you take, the ZIP codes you work and the weekly budget. Google charges per lead, and a verified ad carries the Google Verified badge.
- Your Google Business Profile Optimized once, then kept active with weekly posts using your own job photos, automatic replies to reviews, and your name, address and phone kept the same across directories and Bing Places.
- Lead tracking on every call and form Calls from your profile and website go through call tracking with recordings and lead scoring, and every form and call button on the site reports to Google Analytics. Local Services Ads calls are logged in Google's own dashboard with the caller, the length, a recording and the charge.
- Speed to lead A missed call gets a text back inside a minute, a form gets an email reply, and you get a text with the lead's details. After hours, the text asks for photos and says when you will call back. You approve the wording before anything sends.
- Basic SEO and website upkeep Work on the pages your site already has, plus updates, broken links, redirects, the sitemap and Google's index, and small edits when you ask.
- On Scale: full SEO and AEO New service, city and cost pages, rewrites of pages close to page one, local links and a press release every month. Pages keep bringing in searches after an ad budget stops.
- On Scale: the inspection guarantee 20 exclusive roof replacement inspections in your first 90 days, or we work for free until you get them.
Lead generation starts at $1,500 a month
Every plan is month to month. Starter covers the Google profile alone, with no ads and no call tracking, so lead generation starts on Growth.
| Plan | Price | What it does for leads |
|---|---|---|
| Starter | $500 a month | Your Google Business Profile only. Calls come in from the profile, and with no call tracking there is no way to see which ones became jobs. |
| Growth | $1,500 a month | Local Services Ads, the profile, basic SEO and website upkeep, lead tracking on every call and form, and speed to lead. Ad budget on top, paid to Google. |
| Scale | $4,000 a month | Everything in Growth, plus full SEO and AEO, backlinking, a press release every month, and 20 exclusive roof replacement inspections in your first 90 days, or we work for free until you get them. |
| Website build | $1,000 one time | A site with a page for each service, your own photos and tracking on every call and form. Waived if your site has already been rebuilt. |
The ad budget on Growth and Scale is billed by Google to your card. We never mark it up or hold it. Google sets the minimum by market, and in DFW it runs around $1,400 a month. The website, the domain, your Google profile and the ad account stay yours if you leave.
Every plan in full Compare agencies on price and who owns the site
Ads can start in the first weeks, and the guarantee runs 90 days
Local Services Ads bring the early calls while the profile and the site build up underneath them.
- Before launch
Categories you don't work come off your Google profile, because Local Services Ads pulls job types from it. The ad account and billing go in your company's legal name, and the service area is set to the ZIP codes you work.
- Week 1
Call tracking, form tracking and missed-call text-back go in. Carriers want texts from a business number registered first (A2P 10DLC), and Twilio puts that review at 10 to 15 days.
- Weeks 1 to 4
Your ad can run while Google finishes its checks. On one Texas roofer's account in September 2026, verification ran alongside the live ad and had 14 days to finish. Google says full screening averages three to four weeks once your documents are in.
- First month
Google says its bidding needs about two weeks to settle. We adjust the job types, ZIP codes and budget from the calls that come in.
- Every month
A report from call tracking and the Local Services Ads dashboard: each lead, where it came from, and what Google charged for it.
- Day 90, on Scale
We count the exclusive roof replacement and storm inspection requests from your ads, profile and site. Short of 20, we keep working for free until you have them.
Owners report about $300 for an Angi lead, and Google projected $109 for a DFW roofer
Roofers report paying about $300 for an Angi roofing lead, and Angi says it matches each request with up to five pros. Local Services Ads charge per lead too, but the homeowner reached you from your own ad.
When we set up Local Services Ads for a DFW roofing client in September 2026, Google warned that anything under $327 a week would likely bring no leads, and projected three leads a week at that floor. That works out to about $109 a lead on Google's own estimate. In August the same signup flow had suggested a target of $80 a lead.
Google recommends a budget for at least 10 leads a week. For that client's ZIP codes it came to about $1,090 a week, a little over $4,700 a month.
Every lead comes through accounts in your name
The calls come from your Google Business Profile, your Local Services Ads and your website. All three stay yours, along with the domain and the ad account, so if you leave, the profile and the site go on working for you.
We never sell leads to other roofers. Google doesn't say whether a Local Services Ads phone lead goes to you alone, and a message lead can go to several businesses at once, which Google labels on the lead. Only leads that are yours alone count toward the Scale guarantee.
The lead reaches you inside a minute, and the selling stays with you
Everything we automate fires inside the first minute: the text back on a missed call, the email reply to a form, and the alert to you. After that minute we don't message the lead again. Quoting, scheduling and answering questions about the job are your sales process.
Since October 1, 2026, Google charges for a missed call during your business hours once the caller stays on the line past 20 seconds, whether or not you call back. Calling back costs nothing more, because Google doesn't charge twice for the same number within 15 days. A missed call nobody returns is a lead you paid for and lost, which is why the guarantee asks for a call back the same day.
$3M+ in project inquiries for a Dallas builder, from its website forms
Homeowners who filled in the forms on Fin Home Custom Contracting's website in 2026 asked about projects worth more than $3 million, before counting a single phone call, and no ad spend went into it. Every inquiry gets a reply in under a minute.
Fin Home is a remodeler and custom home builder in Dallas–Fort Worth. What carries over to a roofing company is a page for each service in each town, and a reply to every inquiry inside a minute.
$3M+
Project inquiries from the website forms in 2026
<1 min
First reply to an inquiry
$0
Ad spend
618K
Google impressions in six months
Frequently asked questions
How much does roofing lead generation cost?
With Zentora it is $1,500 a month on Growth or $4,000 a month on Scale, plus the ad budget Google bills you directly. Google sets that minimum by market, and in DFW it runs around $1,400 a month. Every plan is month to month.
Are the leads shared with other roofers?
We never sell leads. The calls and forms come from your own Google profile, ads and website, so they reach you directly. Google doesn't say whether a Local Services Ads phone lead is exclusive, and a message lead can go to several businesses, which Google labels on the lead.
What counts toward the guarantee?
A homeowner in your service area asking for a roof replacement or storm inspection, through your Local Services Ads, your Google profile or your website, and exclusive to you. Two conditions: your Local Services Ads stay funded at Google's recommended budget for your area, and at least $2,000 a month, and every lead gets a call back the same day. We count them in call tracking and your ads dashboard, and you can see every one.
Do I pay for the ad budget on top of the plan?
Yes. Google bills your card directly, and we never mark it up or hold it. Google sets the minimum by market, and in DFW it runs around $1,400 a month.
How is this different from buying leads from Angi?
Angi says it matches each request with up to five pros, and owners report paying about $300 for a roofing lead. Our leads come from your own ads, profile and website, so the homeowner called your company, and the profile and site stay yours whatever you spend next month.
Do you answer the calls or book the inspections?
No. A missed call gets a text back inside a minute and you get an alert with the lead's details. After that first minute, quoting, scheduling and closing stay with your team. The guarantee asks one thing in return: every lead gets a call back the same day.
Do you work with roofers outside Dallas?
Yes. We are based in Dallas and work with roofing companies elsewhere in the US and Canada. Local Services Ads budgets differ by market, so the minimum where you are may sit above or below the $1,400 a month we see in DFW.
Is there a contract?
No. Every plan is month to month.
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